Schaeffer Marketing Group to represent Current’s HLI Brand product lines in St. Louis area

Greenville, S.C. – October 6, 2025 - Current has chosen Schaeffer Marketing Group as its representative of the HLI brand portfolio for eastern Missouri and southern Illinois effective November 1, 2025.

Schaeffer Marketing Group is a family-owned firm that has been serving the St. Louis area for nearly 50 years.

“We are excited to partner with Schaeffer Marketing Group in the St. Louis market,” Current Chief Commercial Officer Chip Taylor said. “Current’s extensive HLI luminaire and controls portfolio combined with Schaeffer Marketing Group’s experienced team enables a solution and service driven experience to delight customers.”

“We are very excited to have an anchor line like Current to round out and elevate our lighting package,” Schaeffer Marketing Group President Kristina Steiger said. "This will allow us to add strong talent to our great, local team to help find new opportunities for Current in the specification, stock, design build and controls markets.”

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About Current
At Current, we are Always On and working to improve lives with the industry’s most expansive portfolio of sustainable advanced lighting and intelligent controls that reliably meet our customers’ needs. Learn more at currentlighting.com.

About Schaeffer Marketing Group 
Schaeffer Marketing Group, Inc. is an electrical manufacturers’ representative firm originally established in 1976. They offer product expertise, long-standing relationships in the market and customer service second to none. Learn more at smgrep.com.

For more information, contact:
Alex Price, PR & Communication Manager
alex.price@currentlighting.com
(216) 266-5929